This rakhi is crocheted using upcycled plastic and features a cotton braided band. Handmade by the women from Kukma, Lakhond, Anjar, Madhapar, Mundra, and a few other villages from Kutch, this initiative helped provide additional income to around 450 women and also helped prevent tonnes of single-use waste plastic from ending up in our landfills and the oceans.
1600 artisans and growing
Why choose us?
With a focus on value chains that are ethical, artisan-friendly and close to the environment, we follow responsible sourcing, fair trade and sustainable practices, all of which help ensure an artisans-first approach at every part of our value chains
Learn the process behind
Crafts of Kutch
The rich and diverse creative traditions of Kutch live at the intersection of cultures and communities. Kutchi motifs can be traced to the ancient Harappan civilization, yet craft is developing and growing with the innovative and entrepreneurial drive of spirited artists.
Craft is inextricable from the numerous communities, connected by trade, agriculture and pastoralism in Kutch.
Making a Difference with
communities of kutch
For generations, Kutch has been home to nomadic communities whose traditional work of animal husbandry and craft have lent to forming a rich economic and cultural tapestry. Today, Kutch is a confluence of various art, craft, and music forms. Migration brought the distinctive elements of craft traditions from Sindh and Northern India to Kutch. These elements, inherited skill, and community identity are deeply imbedded in the region’s craft culture. Until three decades ago, each craft’s production process, from the sourcing of raw materials to the sale of finished products was practiced within the artisans’ communities.